The Marketing Manager Looks for Two Kinds of Deviations,each Triggering

question 124

Multiple Choice

The marketing manager looks for two kinds of deviations,each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.

• A)deviations that result from major shifts in customer needs
• B)actual results exceed goals
• C)there are no deviations but there should be
• D)deviations that result from executive mandates
• E)deviations that are blamed on insufficient marketing support (personnel or funding)

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Definitions:

Theory Y

A management concept that assumes employees are self-motivated, seek responsibility, and are creative problem solvers.

Job Autonomy

The extent to which a role allows a worker the autonomy to plan their tasks and decide on the methods to accomplish them.

Democratic Manager

A managerial style characterized by involving employees in decision-making, valuing their input, and making decisions by consensus.

Chris Argyris

A prominent American psychologist known for his contributions to the development of organizational learning, double-loop learning, and theories related to the behavior of organizations.