The Application of Modern Measurement Technologies to Understand, Quantify, and Optimize

question 19

Multiple Choice

The application of modern measurement technologies to understand, quantify, and optimize marketing spending is referred to as

• A) situation analysis.
• B) strategic marketing analysis.
• C) marketing ROA (return on assets).
• D) marketing ROI (return on investment).
• E) marketing response evaluation.

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Definitions:

Profit-maximizing Quantity

The level of output at which a company makes the highest profit, where marginal cost equals marginal revenue.

Profit-maximizing Price

The pricing strategy where a firm sets the sale price of its products to achieve the highest possible profit.

Profit-maximizing Price

The price level at which a company can sell its product to achieve the highest possible profit, based on costs, demand, and competition.

Ameritech

A telecommunications company that was one of the Regional Bell Operating Companies following the breakup of AT&T.