The ____ Reflects the View That the Intangible Aspects of Products

question 31

Multiple Choice

The ____ reflects the view that the intangible aspects of products are becoming the key features that differentiate the products in the marketplace.

• A)services marketing
• B)servuction model
• C)service imperative
• D)benefit concept
• E)industrial management model

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Definitions:

Manufacturing

The process of producing goods in large quantities using machinery and labor, often within an industrial setting.

Trade

The exchange of goods, services, or both within and between countries or individuals.

Exported

The act of sending goods or services from one country to another country for sale or trade.

Territorial Concessions

Agreements in which a country cedes a portion of its territory or the rights to it to another country, often as part of a treaty or settlement.