The Encapsulation of the Benefits of a Product in the Consumer's

question 25

Multiple Choice

The encapsulation of the benefits of a product in the consumer's mind is called the:

• A)servuction model.
• B)benefit concept.
• C)service triangle.
• D)service-profit chain.
• E)scale of market entities.

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Definitions:

Conscious Experience

The subjective awareness of one's own thoughts, feelings, and surroundings, often contrasted with unconscious processes.

Physiological Response

Biological reactions or changes in the body prompted by stimuli or external factors.

Expressive Responses

The outward expressions or reactions to emotions, which can include facial expressions, gestures, and vocal tones.

Spillover Effect

The phenomenon where an occurrence in one domain of an individual's life affects another domain or area, often seen in emotional or behavioral responses.