Match the Appropriate Service Feature with the Marketing Strategy Suggested

question 16

Multiple Choice

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Emphasize the selection and training of public contact personnel.

• A)intangibility
• B)inseparability
• C)heterogeneity
• D)Perishability

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Definitions:

Pseudoconflict

Conflict triggered by a lack of understanding and miscommunication.

Ego Conflict

Conflict in which the original issue is ignored as partners attack each other’s self-esteem.

Simple Conflict

Conflict that stems from different ideas, definitions, perceptions, or goals.

Interdependent

Pertaining to a mutual reliance between two or more entities or individuals.