Services Tend to Be Characterized By

question 42

Multiple Choice

Services tend to be characterized by:

• A)search attributes.
• B)experience attributes.
• C)credence attributes.
• D)search and experience attributes.
• E)experience and credence attributes.

---

Definitions:

Affiliation Goal

An objective aimed at creating or nurturing relationships and connections with others.

Theory of Reasoned Action

A framework for understanding the relationship between attitudes, intentions, and behaviors, emphasizing the role of cognitive reasoning in behavioral decision-making.

Attitude Toward Buying

Refers to a consumer's mindset or predisposition regarding the purchase of a product or service.

Post-purchase

Refers to activities and experiences that occur after buying a product or service, including customer satisfaction and loyalty.