Match the Appropriate Service Feature with the Marketing Strategy Suggested

question 19

Multiple Choice

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Utilize part-time employees.

• A)intangibility
• B)inseparability
• C)heterogeneity
• D)Perishability

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Definitions:

BCG Matrix

A tool to analyze business opportunities according to market growth rate and market share.

SWOT Analysis

A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Organizational Strengths

The attributes and capabilities that give an organization a competitive edge in the market.

Environmental Opportunities

External factors or situations in the business environment that a company could exploit to its advantage.