Match the Appropriate Service Feature with the Marketing Strategy Suggested

question 19

Multiple Choice

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Utilize part-time employees.

• A)intangibility
• B)inseparability
• C)heterogeneity
• D)Perishability

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Definitions:

Identity

The qualities, beliefs, personality, looks, and/or expressions that make a person (self-identity) or group (particular social category or social group).

Consistent Sense

A steady perception or feeling typically derived from one's experiences or attitudes.

Global Self-Esteem

An individual's overall subjective evaluation of their worth or value as a person.

Self-Worth

The sense of one’s own value or worth as a person; often considered a crucial aspect of one’s self-esteem or psychological health.