During the Evaluation of Alternatives Stage,consumers Sometimes Rely on Their

question 34

Multiple Choice

During the evaluation of alternatives stage,consumers sometimes rely on their "gut-level feelings." This type of decision making is called:

• A)​the lexicographic approach.
• B)​a systematic evaluation.
• C)​a nonsystematic evaluation.
• D)​the linear compensatory evaluation.
• E)​the evoked set approach.

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Definitions:

Scanning

The act of analyzing the internal and external environments of an organization to identify trends, opportunities, and threats.

Managed Electronically

The process of organizing, controlling, or conducting operations using digital technology and electronic devices.

Environmental Scan

An analysis method that examines the internal and external environments of an organization to identify opportunities and threats.

External Environment

The external factors, including economic, legal, political, social, technological, and competitive elements, that influence an organization's operations.