Prudential's "Piece of the Rock" Is a Good Example of Which

question 13

Multiple Choice

Prudential's "piece of the rock" is a good example of which of the following guidelines for developing service communications?

• A)Tangibilize the intangible.
• B)Promise what is possible.
• C)Reduce consumer fears about variation in performance.
• D)Make the service more abstract.
• E)Feature the working relationship between provider and customer.

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Definitions:

Agrarianism

A social and political philosophy that values rural society as superior to urban society and sees farming as a way of life that can shape ideal social values.

Earth's Population

The total number of human beings currently living on the planet, which is subject to change due to factors like birth rates, mortality rates, and migration.

Population Growth

Population growth is the increase in the number of individuals in a population, often measured by the birth rate minus the death rate plus net migration.

Oil Boom

A period of significant economic growth due to the discovery or exploitation of oil resources.