Exhibit 4-1 $(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$

question 25

Multiple Choice

Exhibit 4-1
$\begin{array}{l}\text { Exhibit 4-1 }\\\begin{array} { l c c c c } \begin{array} { l } \text { Attributes } \\\text { (in order of } \\\text { importance) }\end{array} & \text { Avis } & \text { Hertz } & \begin{array} { c } \text { Providers } \\\text { Budget }\end{array} & \text { Alamo } \\\text { Price } & 9 & 9 & 10 & 8 \\\text { Courtesy } & 7 & 6 & 9 & 9 \\\text { Selection } & 10 & 10 & 7 & 8 \\\text { Location } & 10 & 10 & 8 & 8 \\\end{array}\end{array}$
$(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$
-Refer to Exhibit 4-1.Using a lexicographic approach,which car rental firm should be selected?

• A)Avis
• B)Hertz
• C)Budget
• D)Alamo
• E)Each customer's choice will differ based on his/her gut-level feelings.

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Definitions:

Biopsychosocial

An approach that examines the complex interactions between biological, psychological, and social factors and their effects on health and behavior.

Substance Abuse

The injurious or risky utilization of substances that affect mental processes, including alcohol and unlawful drugs.

Selective Attention

The cognitive process of focusing on one particular object or task in the environment while ignoring others.

Cocktail Party Effect

The ability of individuals to focus one's auditory attention on a specific source while filtering out a range of other stimuli, as at a noisy gathering.