The Pricing Strategy That Is a Form of Relationship Pricing

question 26

Multiple Choice

The pricing strategy that is a form of relationship pricing is:

• A)activity-based costing.
• B)price bundling.
• C)benefit-driven pricing.
• D)flat-rate pricing.
• E)efficiency pricing.

---

Definitions:

Funnel-format

A structured way of presenting information or arguments that starts broadly and then narrows down to specific points or conclusions.

Broad Questions

Open-ended inquiries that do not seek specific information but rather general knowledge or opinions, often used to start conversations or exploratory research.

Scaled Questions

Questions in which respondents are asked to mark their answers on a scale.

Mailing Survey Forms

The process of distributing questionnaires or surveys through postal or electronic mail to collect data from respondents.