Which of the Following Statements About the Pricing of Services

question 5

Multiple Choice

Which of the following statements about the pricing of services (compared to the pricing of goods) is true?

• A)The demand for services tends to be more elastic than the demand for goods.
• B)Cost-oriented pricing is more difficult for services.
• C)Comparing prices of competitors is less difficult for service consumers.
• D)Self-service is not a viable competitive alternative.
• E)Consumers are more able to stockpile services by taking advantage of discount prices.

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Definitions:

Retrieval Failure

Not remembering something one is certain of knowing.

Retroactive Interference

A phenomenon where newly acquired information interferes with the retrieval of older information.

Proactive Interference

A phenomenon where older memories interfere with the recall of newer memories, often affecting the learning process.

Cue-dependent Forgetting

A phenomenon where information is not remembered unless the context present at encoding is also present at recall.