Which of the Following Statements About the Pricing of Services

question 4

Multiple Choice

Which of the following statements about the pricing of services (compared to the pricing of goods) is false?

• A)The demand for services tends to be more elastic than the demand for goods.
• B)Cost-oriented pricing is more difficult for services.
• C)Comparing prices of competitors is more difficult for service consumers.
• D)Self-service is a viable competitive alternative.
• E)Consumers are less able to stockpile services by taking advantage of discount prices.

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Definitions:

Probability

The measure of the likelihood that an event will occur, quantified as a number between 0 and 1.

Spontaneity

Acting on impulse rather than planning in advance, characterized by sudden and unplanned actions.

Professional Salespeople

Individuals who specialize in selling products or services, often using expert knowledge and skills to meet their customers' needs and achieve sales targets.

Rehearse

To practice or prepare beforehand, especially in the context of planning presentations or refining sales pitches.