The Pricing Strategy That Charges Customers for Services Actually Used

question 14

Multiple Choice

The pricing strategy that charges customers for services actually used as opposed to overall "membership" fees is:

• A)relationship pricing.
• B)price bundling.
• C)benefit-driven pricing.
• D)flat-rate pricing.
• E)efficiency pricing.

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Definitions:

Business-Level Goal

Specific objectives that a company aims to achieve within a particular operational range to ensure success and growth.

Specific Departments

Individual units or divisions within an organization that have distinct roles, responsibilities, and objectives, such as marketing, finance, or human resources.

Social Responsibility

The obligation of organizations to act in ways that benefit society at large, beyond their own interests.

Philanthropic Goodwill

The positive reputation and support a business gains through charitable acts, donations, and community service.