A Consumer's Price Sensitivity Will Decrease As

question 13

Multiple Choice

A consumer's price sensitivity will decrease as:

• A)the perceived number of substitutes increase.
• B)switching costs increase.
• C)the shared costs for the expenditure decreases.
• D)the perceived unique value of the service decreases.
• E)the customer's ability to build an inventory increases.

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Definitions:

Multigenerational Marketing

Marketing strategies designed to appeal to consumers from several age groups or generations, taking into account their varying preferences and values.

Concentrated

Having a high density or intensity of a particular attribute or substance in a specific area.

Differentiated

Describes a strategy or process by which a company distinguishes its products or services from those of its competitors, often through unique features, quality, or service.

Mass

A property of physical objects that quantifies the amount of matter they contain, often associated with weight.