The Pricing Strategy That Is a Form of Relationship Pricing

question 26

Multiple Choice

The pricing strategy that is a form of relationship pricing is:

• A)activity-based costing.
• B)price bundling.
• C)benefit-driven pricing.
• D)flat-rate pricing.
• E)efficiency pricing.

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Definitions:

Pancreas

A gland behind the stomach that secretes digestive enzymes into the duodenum and insulin and glucagon into the bloodstream.

Liver

A large, vital organ that performs numerous functions including detoxification, protein synthesis, and the production of biochemicals necessary for digestion.

Stomach

A hollow organ in the gastrointestinal tract that plays a key role in digestion of food by churning it and mixing it with digestive acids.

Duodenum

The first section of the small intestine immediately beyond the stomach, where most chemical digestion occurs.