The Suggested Communication Strategy to Use When the Service Firm

question 17

Multiple Choice

The suggested communication strategy to use when the service firm is a restaurant that offers food and service is to:

• A)create an intangible image for the service aspect.
• B)create awareness for the product.
• C)surround the physical product with tangible evidence.
• D)differentiate the service product from service delivery.
• E)use both abstract and concrete elements.

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Definitions:

RRSP

A Registered Retirement Savings Plan, a government-approved program in Canada that allows individuals to save for retirement on a tax-deferred basis.

Purchasing Power

The purchasing power of a currency represented through the quantity of goods or services a single unit can acquire.

Equal Monthly Contributions

Regular, identical payments made monthly towards a financial obligation or investment.

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment’s cost.