Studies Suggest That Price Is More Likely to Be Used

question 6

Multiple Choice

Studies suggest that price is more likely to be used as a cue to quality under which of the following conditions?

• A)when price is the primary differential information available
• B)when alternatives are heterogeneous
• C)prior to purchase
• D)when comparative price differences are relatively large
• E)all of these

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Definitions:

Frequency Distribution

A summary of data showing the number of observations (frequency) for each value or range of values.

B Grade

A classification often used in educational settings to denote a level of academic performance above average but below the highest level of excellence.

Frequency Distribution

A summary of data showing the number (frequency) of observations in each of various non-overlapping categories or bins.

Cumulative Percent

The percentage that represents the total number of cases or instances up to a certain threshold.