The Array of Communication Tools Available to Marketers Including Advertising,personal

question 37

Multiple Choice

The array of communication tools available to marketers including advertising,personal selling,publicity,sales promotions,and sponsorships are called:

• A)the communication mix.
• B)the communication strategy.
• C)the impersonal sources.
• D)face-to-face sources.
• E)the noncommunication strategy.

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Definitions:

Corporate Members

Individuals who are part of a corporation and contribute to its functioning, whether through decision-making roles or as part of the workforce.

Cultural Assumptions

Unspoken, implicit beliefs held by a group of people that influence their perceptions and behaviors.

Superficial Aspect

An element or characteristic of something that is apparent or visible on the surface, but does not provide depth into the true nature or essence.

Coherent Set

A collection of elements or entities that are logically consistent, connected, or unified.