The Suggested Communication Strategy to Use When the Product Is

question 12

Multiple Choice

The suggested communication strategy to use when the product is intangible dominant is to:

• A)create an intangible image for the product.
• B)create awareness for the product.
• C)surround it with physical cues and tangible evidence.
• D)make sure the product is in the evoked set of alternatives.
• E)differentiate the service product from service delivery.

---

Definitions:

Negotiation

The process of discussing an issue between parties with differing views to reach a mutually acceptable solution.

Indifferent

Showing no interest, concern, or sympathy; apathetic.

Frame

A mental structure that simplifies and interprets complex realities, guiding the understanding and perception of situations.

Communication

The process of transferring information, ideas, or feelings from one entity to another through verbal, written, or non-verbal means.