The Array of Communication Tools Available to Marketers Including Advertising,personal

question 37

Multiple Choice

The array of communication tools available to marketers including advertising,personal selling,publicity,sales promotions,and sponsorships are called:

• A)the communication mix.
• B)the communication strategy.
• C)the impersonal sources.
• D)face-to-face sources.
• E)the noncommunication strategy.

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Definitions:

Human Skills

Abilities that enable a person to interact effectively and harmoniously with others, often considered essential for managers and leaders.

Business Plan

A detailed document that outlines the goals, strategies, market analysis, and financial forecasts for a business.

Emotional Intelligence

The aptitude for grasping, overseeing, and expressing personal emotions, in addition to maneuvering through interpersonal dynamics with care and understanding.

Critical Thinking

The intellectual discipline of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to make reasoned judgments.