A Firm That Offers "Service Guarantees" Is Attempting to Accomplish

question 20

Multiple Choice

A firm that offers "service guarantees" is attempting to accomplish which of the following guidelines for developing service communications?

• A)Tangibilize the intangible.
• B)Develop a word-of-mouth communication's network.
• C)Reduce consumer fears about variation in performance.
• D)Feature the working relationship between provider and customer.
• E)Encourage repeat purchases.

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Definitions:

Same Entity

Refers to a single organization or company, implying that different parts or aspects being discussed are all components of the same whole.

Interdependencies

Refers to the mutual reliance between two or more entities or systems where each has an effect on or is affected by the other.

Interventions

Actions or processes implemented to effect change or achieve desired outcomes in a particular situation or context, often related to health, social, or behavioral issues.

Complex Problems

Refers to intricate issues that are composed of multiple interconnected elements and variables, which make them challenging to understand, analyze, and resolve.