Examlex
All of the following statements are true except:
Brand Loyal
The extent to which a consumer consistently purchases the same brand over time instead of switching to competitors.
Customers
People or companies that buy products or services from a business.
Procter & Gamble
An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.
Store Brand Labels
Products that are manufactured or procured by a retailer and sold under its own brand name, typically at a lower price than national brands.
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