Customers Are Most Dissatisfied When a ____ Occurs

question 36

Multiple Choice

Customers are most dissatisfied when a ____ occurs.

• A)disconfirmation
• B)zone of intolerance
• C)positive disconfirmation
• D)confirmation
• E)negative disconfirmation

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Definitions:

Cost Per Click

A digital advertising metric that measures the amount paid by an advertiser for each click on their advertising link.

Advertiser's Website

The online platform owned or used by an advertiser to provide information about their brand, products, or services, and engage with customers.

Online Sales

Transactions that occur over the internet where goods or services are bought and sold through websites or online marketplaces.

Performance Measure

Metrics used to evaluate the effectiveness, efficiency, and progress of a project or employee towards achieving objectives.