All of the Following Statements Related to Customer Retention Are

question 29

Multiple Choice

All of the following statements related to customer retention are true except:

• A)One of the key benefits of customer retention is repeat sales.
• B)Existing customers are willing to pay more for a firm's services.
• C)It costs 3 to 5 times more to keep a customer than to get a new one.
• D)Long-term customers tend to have lower maintenance costs.
• E)Customer retention often leads to positive referrals.

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Definitions:

Cations

Positively charged ions that have more protons than electrons, resulting from the loss of one or more electrons.

Inversion

In chemistry, this refers to the process by which the spatial arrangement of atoms in a molecule is reversed.

Retention

The phenomenon where the configuration of a molecule remains unchanged during or after a chemical process.

Substitution

A chemical reaction in which an atom or group of atoms is replaced with a different atom or group of atoms in a molecule.