____ Reflects an Emotional Attachment as Well as a Business

question 36

Multiple Choice

____ reflects an emotional attachment as well as a business attachment to the service firm.

• A)Customer retention
• B)Frequency marketing
• C)Aftermarketing
• D)Relationship marketing
• E)Customer loyalty

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Definitions:

Consummate Love

A term from Sternberg's triangular theory of love, describing a complete form of love that combines intimacy, passion, and commitment.

Affectionate Love

A type of love characterized by a deep and enduring emotional connection and warmth toward another individual.

Eros

In classical mythology, the god of love. In psychology, often represents the life instinct or the desire for sexual intimacy.

Emotionally Adjusting

The process of finding and maintaining emotional balance in response to life's challenges.