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The cost to firms of changing prices
Unconditioned Stimulus
In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.
Acquisition
The initial learning of the connection between the unconditioned stimulus and the conditioned stimulus when these two stimuli are paired.
Association
A connection or linkage between thoughts, ideas, feelings, or memories, influenced by experiences or learning.
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