Cambria Is a Psychologist Who Is Conducting Research Regarding Which

question 14

Multiple Choice

Cambria is a psychologist who is conducting research regarding which marketing methods and which types of packaging were the most successful in selling her company's products to
College students.Cambria is most likely a(n) __________ psychologist.

• A) community
• B) environmental
• C) consumer
• D) comparative

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Definitions:

Spontaneous Recovery

After a pause in exposure to the conditioned stimulus, a once suppressed conditioned response emerges again.

Higher-Order Conditioning

A process in classical conditioning by which a stimulus that was previously neutral becomes conditioned by being paired with another conditioned stimulus.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response.

Stimulus Generalization

The psychological phenomenon where a response to a specific stimulus becomes triggered by stimuli that are similar in nature.