Tony Is Using the Strong-Weak Dimension of the Semantic Differential

question 187

Multiple Choice

Tony is using the strong-weak dimension of the semantic differential to rate various advertising words. This dimension is closely related to these words' __________ meaning.

• A)disjunctive
• B)conjunctive
• C)connotative
• D)denotative

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Definitions:

Food Reinforcement

In behavioral psychology, it is the process by which the probability of a response increases because it is followed by the presentation of food, which is a primary reinforcer.

Instinctive Behaviors

Actions or reactions that an organism is naturally inclined to perform without being taught.

Brelands

Refers to Keller and Marian Breland, psychologists who studied animal behavior and learning, emphasizing instinctual drift.

Learning Selectivity

The process by which individuals or animals selectively focus on certain stimuli while ignoring others during the learning process, influenced by various factors such as relevance and past experience.