When We Rate Words or Concepts on Dimensions, Such as Good\bad

question 214

Multiple Choice

When we rate words or concepts on dimensions, such as good\bad, strong\weak, and active\passive, we are measuring the connotative meaning of the words or concepts by using which approach?

• A)random search strategy
• B)semantic differential
• C)phonemic differential
• D)cross-stimulation effect

---

Definitions:

Sales Presentation

A method employed to convey the advantages and unique features of a product or service to potential customers, aiming to influence their purchase decision.

True Objections

Genuine concerns or hesitations expressed by a potential customer that need to be addressed by a salesperson to move forward with a sale.

Psychological

Pertaining to the mind or mental processes, especially in relation to behavior and feelings.

No-need Objection

A type of resistance from potential customers who believe that they do not require the product or service being offered.