Examlex
Which of the following is the most important skill of a middle manager?
Need-Payoff Question
A question asked by a seller to make a potential buyer consider the positive effects or benefits of purchasing a product or service.
SPIN Approach
A sales strategy that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and offer solutions.
Product
One of the four main elements of the marketing mix, it is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the services and even the reputation of the seller.
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