A Mathematical Relationship in Which Increases in One Measure Are

question 4

Multiple Choice

A mathematical relationship in which increases in one measure are matched by increases in the other (and decreases correspond with decreases) is a

• A) zero correlation.
• B) variable relationship.
• C) positive relationship.
• D) negative relationship.

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Definitions:

Brand Extensions

The practice of leveraging the brand equity of an existing brand name to launch new products or services in a different category.

Co-opt Community

The practice of a brand or organization integrating itself into a pre-existing community to promote its products or values.

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.

Communal Branding Model

refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.