Inertia Refers to the

question 1

Multiple Choice

 Inertia refers to the

• A) inability of organizations to change as rapidly as the environment.
• B) process by which change emerges from individuals as they innovate.
• C) ability to send massive amounts of data in increasingly unique formats.
• D) process where change efforts are planned from top-down directives.

Understand the importance and process of assessing competitors' strengths and weaknesses.

Identify the components and sources of information necessary for conducting a thorough competitor analysis.

Understand the principles of weighting success factors in competitor analysis.

Recognize the importance of strategic discretion when discussing competitors with shared customers.