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Undergraduate Student Stanley Sleuth Conducted a Content Analysis Study of the Toronto

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Undergraduate student Stanley Sleuth conducted a content analysis study of the Toronto Star newspaper between 1915 and 2005.He first identified 20 000 relevant articles involving government regulation of business and systematically sampled these articles with a sampling interval of 50.He then coded each sampled article based on the subjective meaning it expressed as pro- or anti-government regulation using a 1 to 10 scale (1 = very anti-regulation,10 = very pro-regulation) .In this study,Stanley used


Definitions:

Tone Light Shock

Represents a common experimental setup in classical conditioning studies where a tone and a light serve as conditioned stimuli, and a shock acts as an unconditioned stimulus.

Stimulus-Substitution Theory

A theory in classical conditioning that proposes the conditioned stimulus substitutes for the unconditioned stimulus, eliciting a similar response.

Pavlov

Russian physiologist known for his work in classical conditioning, particularly involving the salivary response of dogs.

Sometimes-Opponent-Process Theory

A theory suggesting that emotional and behavioral reactions adjust to opposite states from those initially induced by a stimulus over time.

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