What Is One of the Major Advantages of Using Qualitative

question 34

Multiple Choice

What is one of the major advantages of using qualitative historical research methods compared to other qualitative forms of data collection?

• A)It is nonreactive.
• B)Data collection allows the researcher to formulate a deep understanding of a group and its members.
• C)It is limited by the availability and quality of documents and data.
• D)Using existing sources frees up the immense amount of time that the data collection procedure can take.
• E)It does not involve a sampling phase.

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Definitions:

Cross-Selling Potential

The ability of a company to sell additional products or services to an existing customer base.

Customer Lifetime Value

An estimation of the total value a business can expect from a single customer throughout the entirety of their relationship.

Net Present Value

A financial metric assessing the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.

Customer Relationship

The interactions and engagement between a business and its customers, aiming to improve satisfaction, loyalty, and ultimately sales.