In the Model of Mass-Mediated Communication, the

question 2

Multiple Choice

In the model of mass-mediated communication, the

• A)producers of the message control the reception of the content.
• B)producers of the message control the interpretation of the content.
• C)audience members can interpret advertising any way they want.
• D)audience members interpret information the same way.

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Definitions:

Normative Influence

The impact of societal norms on an individual’s behavior, often leading to conformity in order to be accepted or liked by a group.

Social Comparison

The process of evaluating oneself by contrasting one's abilities, characteristics, and behaviors with those of others.

Social Decision Schemes

Patterns or rules that groups use to make decisions, emphasizing the process of combining individual preferences into a collective choice.

Cautious Judgments

The practice of making decisions or forming opinions based on a careful evaluation of risks and benefits.