What Is Advertising? Give a Brief Definition

question 17

Essay

What is advertising? Give a brief definition.What are the three criteria that must be met for a communication to be considered an advertisement? How does a public service announcement differ from advertising in the ways that it meets, or fails to meet, each of these criteria? What about a publicity event or other public relations effort?

---

Definitions:

Inputs

Elements utilized in creating products, covering workers, funds, raw materials, and electricity.

Isoquant

A curve depicting all combinations of inputs that result in the production of the same level of output.

Production Function

A mathematical model representing the relationship between the inputs used in production and the output of goods or services.

Inputs

The resources used in the production of goods and services, including labor, raw materials, and capital.