What Type of Advertising Communicates the Specific Features, Values, and Benefits

question 33

Multiple Choice

What type of advertising communicates the specific features, values, and benefits of a product offered by a particular company?

• A)internal advertising
• B)corporate advertising
• C)brand advertising
• D)institutional advertising

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Definitions:

Operating Expenses

Expenses incurred from the normal operations of a business, excluding the cost of goods sold.

After-Tax Discount Rate

The interest rate used in discounted cash flow analysis that accounts for the impact of taxes on the rate of return.

Income Tax Rate

The share of an individual's earnings that is paid to the government as a tax.

Straight-Line Depreciation

Straight-line depreciation is a method of calculating the depreciation expense of an asset evenly over its useful life.