Scenario 1-2 Chug Enterprises Is Considering Entering the Already-Crowded Sports Drink Market

question 87

Multiple Choice

Scenario 1-2
Chug Enterprises is considering entering the already-crowded sports drink market with a line of products.The first brand will be advertised to teenagers as being the best-tasting sports drink on the market.The second brand will be advertised to adults as being the lowest calorie sports drink you can buy.The third brand will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure.Each brand will have separate, distinctive packaging.However, the drinks inside are actually identical to one another.
-(Scenario 1-2) Chug Enterprises chose the positions of the three products to appeal to separate target markets.This was done to keep its brands from competing for market share with one another.This shows that Chug Enterprises understands the importance of

• A)internal positioning.
• B)external positioning.
• C)inelasticity of demand.
• D)primary demand.

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Definitions:

Operating Parameter

A variable that affects the operation of a system and can be adjusted to control the system's behavior.

Wiring Connections

The points of contact where electrical wires are securely connected to devices, components, or other wires to establish an electrical circuit.

VFD

Variable Frequency Drive, a type of motor controller that drives an electric motor by varying the frequency and voltage supplied to the electric motor.

Electronic Circuitry

The network of electronic components and connections designed to perform a specific function, like amplifying a signal or computing data.