Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created

question 119

Multiple Choice

Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) Exodus Moving's advertising is designed to convince managers of local furniture stores that they should consider outsourcing their delivery needs instead of using their own in-house trucks and drivers.Which of the following best describes the types of advertising that Exodus is using based on functional goals?

• A)corporate advertising
• B)primary demand stimulation
• C)direct response advertising
• D)selective demand stimulation

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Definitions:

Convey

To communicate or make known information, ideas, or feelings.

Visual

Pertaining to sight or vision, or presented in a form that can be seen or perceived with the eyes.

Tell, Show, Tell Rule

A communication technique where information is first stated, then demonstrated or illustrated, and finally reiterated to enhance understanding.

Implicit Favorite

An underlying preference or bias for a particular option or person that is not explicitly acknowledged.