Scenario 3-3 Zooppa Is a Global Social Network for Creative Talent That

question 17

Multiple Choice

Scenario 3-3
Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Two years after it was initially founded in 2008, the company continues to offer consumers an outlet for their creative advertising ideas. Members of the network submit their original ads in response to a company's creative brief.These ads can take various formats including video, print, banners, concepts, and radio, and winners of the various competitions often take home a monetary prize. The site now boasts over 60,000 members, a number that will surely continue to grow as more consumers feel the urge to influence the way their favorite products are advertised through various forms of media.
-(Scenario 3-3) To an older generation, creative companies such as Zooppa would likely be found in one geographic location in the United States. However, in recent years, the shift of "creative power" has moved from "the center of the advertising universe" to another area of the country. Which of the following describes that shift?

• A)New York to California, Oregon, and Washington
• B)Chicago to Los Angeles
• C)Boston to Denver
• D)New York City to Toronto and Mexico City

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Definitions:

Authorized Mode

Pertains to a legally or officially approved method or procedure.

Effective

Something that produces a desired result or achieves the intended outcome.

Click-on Agreement

A legal agreement that a user accepts by clicking on a button or link, commonly used in software licenses and online services.

Subscription

An arrangement to receive goods or services, typically on a regular basis, in exchange for payment.