Though Advertisers Cannot Predict the Future, What Is One Key

question 19

Multiple Choice

Though advertisers cannot predict the future, what is one key element that may influence their decisions in years to come concerning the demographic group called "woopies"?

• A)They are identified by free spirits in their 20s and 30s who have yet to commit to long-term careers, relationships, lifestyles, or even geographic locations.
• B)They represent the youngest demographic segment in the U.S., based on babies born in the past five years.
• C)They will make up one-third of the U.S.population by 2025, those age 50 and older.
• D)They consist of pre-teens and early adolescents, who will have great buying power within a few years.

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Definitions:

Moral Hazard

The risk that a party insulated from risk may behave differently than if they were fully exposed to the risk.

Walk-Throughs

Detailed guides or inspections usually performed to assess, explain, or demonstrate procedures or how a series of steps is to be followed.

Adverse Selection

A situation where asymmetric information results in high-risk individuals being more likely to participate in an exchange, leading to a market failure.

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured, often including preventive care, and sometimes dental and vision benefits.