Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal

question 69

Multiple Choice

Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats.The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal.This changed when soap makers began to use vegetable fats and perfume in the soap-making process.According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long.The result was a product that floated in water due to an excess amount of air.The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) By 1900, shortly after Ivory soap was originally branded,

• A)any form of advertising was suspect and distrusted.
• B)the first advertising agencies were still decades in the future.
• C)the branding of products was the norm.
• D)that was not associated with the appearance of a "consumer culture."

---

Definitions:

New Food

Refers to any food product that has been recently developed, introduced, or becomes available for consumption, often involving innovative ingredients or preparation methods.

Flu

An infectious viral illness causing fever, muscle pain, sore throat, and cough, often leading to severe fatigue.

Backward Conditioning

A paradigm in which the unconditioned stimulus (UCS) is presented and terminated prior to the conditioned stimulus (CS).

Excitatory Conditioned Response

A learned response that increases the probability of a specific behavior in anticipation of a reward or outcome.