Two Fundamental Questions Must Be Asked by an Advertiser When

question 37

Multiple Choice

Two fundamental questions must be asked by an advertiser when trying to determine which market segment to target.They are "What do members of the segment want in a product?" and

• A)"How much are they willing to pay for it?"
• B)"Is the segment currently growing?"
• C)"What are they willing to settle for?"
• D)"Can my company provide it?"

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Definitions:

Homo Habilis

An extinct species of early human that lived approximately 2.4 to 1.4 million years ago, known for its use of simple stone tools.

Homo Erectus

An extinct species of hominid that lived throughout most of the Pleistocene geological epoch, known for being one of the first early humans to have a stature similar to that of modern humans and to use fire.

Bipedalism

The ability to walk upright on two legs, characteristic of humans and their ancestors.

Ultraviolet Sun Radiation

A type of electromagnetic radiation emitted by the sun that has shorter wavelengths than visible light, can cause skin damage, and is instrumental in the production of vitamin D in the skin.