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Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats.The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal.This changed when soap makers began to use vegetable fats and perfume in the soap-making process.According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long.The result was a product that floated in water due to an excess amount of air.The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) One effect of the passage of the Pure Food and Drug Act of 1906 was that
Insurer
An entity that provides insurance coverage to individuals or organizations against financial loss.
Insured
A person or entity covered under an insurance policy, receiving financial protection against losses.
Beneficiary
A person or entity entitled to receive benefits or funds from a will, insurance policy, trust, or other financial instrument.
Advertising
The process of making ads for the marketing of goods or services.
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