What Went Wrong with the Coca-Cola Campaign When It Replaced

question 64

Multiple Choice

What went wrong with the Coca-Cola campaign when it replaced "old Coke" with "New Coke"?

• A)It believed the results of a relatively small taste test.
• B)It put too much emphasis on the "Coke" name.
• C)It promoted a "new" flavor, but the incremental changes made were barely discernible.
• D)It confused the results of objective taste tests with the reality of cultural meaning.

Recognize the role of effective planning and structuring in presentations.

Identify the impact of technology and social media on presentations.

Develop strategies for engaging and retaining audience attention.

Grasp the essentials of handling questions and feedback during presentations.

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Definitions:

GAAP

Generally Accepted Accounting Principles, a set of rules and standards used for financial reporting and accounting in the U.S.

Net Realizable Value

The estimated selling price in the ordinary course of business minus the estimated costs of completion and the necessary costs to make the sale.

Replacement Cost

The current cost of replacing an asset with a similar new asset.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term financial health and operational efficiency of the company.