Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal

question 84

Multiple Choice

Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats.The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal.This changed when soap makers began to use vegetable fats and perfume in the soap-making process.According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long.The result was a product that floated in water due to an excess amount of air.The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) If an advertisement for Ivory soap was reflective of the style of ads during the period known as the "P.T.Barnum Era," it would

• A)be loaded with dense copy full of exaggerations.
• B)use a black-and-white photograph to get attention.
• C)reflect the social values of the product.
• D)emphasize users of the product, instead of the product itself.

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Definitions:

Latin

An Indo-European language of the Italic branch originally spoken by the Latins in Latium and Ancient Rome.

Ad Hominem

A fallacy in argumentation where the argument is directed against a person’s character rather than the position they are maintaining.

Certiorari

A writ by which a higher court reviews the decision of a lower court, often used in the context of the United States Supreme Court.

Corpus Juris

A comprehensive collection of laws, statutes, or legal principles in a particular area of law.