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Scenario 3-2 When Referring to the Period of Advertising Known as the as the Creative

question 47

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Scenario 3-2
When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross.Doyle, Dane took over the account around 1959.One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look.The ad simply said, 'Lemon.' The copy for 'Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it.We don't sell them.And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons."For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product ...By today's standards, of course, this is pretty tame stuff." (Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor, [New York: Simon and Schuster, 1970], 26-27.)
-(Scenario 3-2) While the creative revolution did not last long, its advertising

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A strategic document or approach developed by an organization to prepare for, respond to, and recover from any emergency or unexpected event that could harm its operations, reputation, or stakeholders.

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A global survey conducted by Edelman that measures public trust in institutions such as businesses, governments, NGOs, and media.

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The quality of being honest and having strong moral principles.