The Widely Used Recognition Tests for Print Ads, with the Starch

question 23

Multiple Choice

The widely used recognition tests for print ads, with the Starch firm as the main supplier, have another name.What is it?

• A)copy tests
• B)cognitive residue measurements
• C)readership tests
• D)cognitive response analysis

---

Definitions:

Converter Dolly

A trailer towing device that converts a semi-trailer into a full trailer, usually equipped with one or two axles.

Highway Train Combinations

Configurations of vehicles coupled together, often including a tractor unit and one or more trailers, used for transporting goods on highways.

Maximum Height

The tallest permissible or achievable height for a structure, vehicle, or component, often regulated for safety or operational reasons.

Highway Truck

A type of truck designed for long-distance transport, featuring characteristics suited for travel on highways such as higher speed capabilities and increased comfort features.